Apple launched its App Store on July 10th, 2008 with a respectable library of around 500 apps. Ten years later, Apple’s App store has remained the second-largest app store in the world, with a massive 2.2 Million apps now available, interestingly, behind Google Play’s 3.3 million. During the stores first weekend people downloaded 10 million apps – many of them games…

The app store is now the fastest growing part of Apple’s business with no signs of slowing down; new games are fuelling the App Store’s growth with more than 80% of the U.S app store revenue generated by the games category. Games have really taken a front seat on the mobile market. Apple purposely included games in 4 out of the 5 example screenshots shown, when presenting the newly designed app store this year; and now with the added support of some on the best game developers in the world, like Nintendo, bringing their top IP’s to market – the next 10 years will be very exciting for gamers of all intensities.

With the App Store turning ten years old, there’s an entire generation out there who didn’t grow up using a controller, or a keyboard & mouse, instead, the majority of games they will play will be on a touch screen, using taps and swipe gestures. For them, the controls of the recent hits like PUBG and Fortnite mobile, feel totally normal, which really gets me thinking on what the future will hold.

We thought it would be fun to flash back to an early list of the app stores top downloads, to compare to what we have now, the results aren’t too surprising, however it’s nostalgic seeing some names forgotten over time.

Top iPhone Apps (Jul 10, 2008)

Top Paid Apps

  • Super Monkey Ball
  • At Bat
  • OmniFocus
  • Enigmo
  • Cro-Mag Rally
  • Texas Hold’em
  • Fromers San Francisco
  • Bejeweled 2
  • Band
  • MPG

Top Free Apps

  • Remote
  • AIM
  • Facebook
  • Google Mobile
  • eBay Mobile
  • Twitterific
  • NYTimes
  • MySpace Mobile
  • AOL Radio
  • Pandora Radio

Information provided by, Crunchbase / techcrunch


Here’s to another 10 years of innovation!

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