Why Mobile App Development is Crucial for Business Growth in the UK

If there’s one thing we’ve noticed, it’s the growing versatility and diversity of business apps - no longer just built for the customer but brought in-house by countless businesses to streamline operations and processes.

A great app supports communication between increasingly remote teams while also boosting brand awareness and placing the business firmly at the front of the market - both in the eyes of consumers and in optimising internal processes.

In short, and with everyone spending more time than ever online, mobile apps have moved from being considered a ‘trend’ to being recognised as a ‘necessity’ with a higher degree of versatility between use cases.

But how do they support business growth?

Why mobile apps are essential for UK businesses

Whether your customers want to track the delivery of a product, find tickets they’ve purchased, or check in on a service that they’ve signed up for, having an app gives them a quick and easy place to start.

A mobile app for your teams and staff can synchronise data in real-time and reduce administrative burdens.

Compared to websites, apps are often easier to navigate, more accessible and are mobile-native – improving the user experience and creating fewer obstacles in their journey.

Apps also have the ability to track behaviour and use bespoke data to personalise each user’s experience. For example, some apps deliver tailored push notifications to the user’s device, while others support features like AI chatbots and feature personalisation.

And, of course, we can’t overlook the design of modern mobile apps and how they boost consumer engagement. From loyalty programmes to the joy of a personalised browsing journey, consumers are more likely to engage with a brand that offers a premium experience.  

The Business Benefits of Mobile App Development

Have you ever noticed that when consumers are more engaged with your business, you start to see other benefits? These include (but are not limited to) loyalty, increased visibility, and an increase in repeat sales and custom.

Of course, this depends in part on how your app is used.

For example, for some businesses, the right app adds a layer of gamification to the customer experience in order to stand out. For others, a great app keeps customers informed about new deals and lets them track their loyalty programme and personalised rewards. Others still value the data and metrics learned from an app, accessing user insight and using it to inform future campaigns.

Another use for mobile apps is to optimise internal processes themselves. This includes looking at how teams communicate, how orders are transferred from the website to the fulfilment team, and how data can be used to improve messaging and content. These kinds of apps are used by businesses directly and prove how integral such technology can be when building a platform that supports the operations of your team.

Here’s how we create compelling apps for all manner of UK businesses so that they can enjoy better customer communication and visibility while also staying relevant.

How We Support Businesses With Mobile App Development

With UK mobile app development a surefire way of giving customers what they want, designing the right mobile app starts at the end: with your ultimate goal.

At Tappable, we build custom mobile apps as well as web applications, working with our business clients to identify their goals and work backward to design the perfect platform to support that goal. We are more than just devs. We provide strategy and oversight to wider business objectives.

Existing and past clients recognise our range of skills and value our mobile application developer team as akin to having an army of experts join the business. Whether you’re looking for a seamless user journey or something unique that bridges your business with the online gaming sphere, our approach combines your vision with our experience and industry-leading technology.

The Future of Mobile Apps

Suffice to say that having a mobile app for your businessis pretty much a necessity in 2025.

But where is this industry going, and how can businesses build and design an app which isn’t just beneficial now but also futureproofs their position as an innovative and modern business?

AI is a tool which is growing at an incredible rate, facilitating better automation and enhancing efficiencies both on the customer-facing side of your business and behind the scenes at your business. Some of the popular uses of AI include managing the fulfillment and inventory processes of product-driven businesses, supporting chatbots and live chattools, and processing user data to inform business decisions. Of course, AI can also self-serve customers and team members with time saving benefits.

The world is your oyster when it comes to mobile app development and design. Whether you’ve seen a competitor app that you want to channel or you’ve got a whole new idea and vision that you want to discuss with us and try for your business, Tappable has the solution for you. Curious about how we can help? Let’s talk about the unique challenges your business faces.