FOCAL POINT FIRES – CONCEPT
Creating exciting applications to complement existing hardware.
Focal Point Fires is a luxury, high-end electrical fireplace manufacturer that didn’t have an app… So we created something with some designers ‘downtime’.
Every now and then we invest some time in a potential concept we’d love to pitch into certain businesses. We get super excited about working with hardware, and by conceptualising a concept. It keeps the creative juices flowing.
- Strategic concepts around bringing in a mobile strategy
- Pitched in an idea to take their fires into the world of home automation
- Devised a voice strategy to implement
- Created a modern, slick and sexy interface design
The objective was purely to think outside the box of how mobile software can complement an industry that may not otherwise consider such possibilities.
Taking inspiration from the trend of smart home appliances it seemed a logical fit for fireplace manufacturers. Being able to control the backlight and temperature of your appliance by app and by voice… turning your existing products into smart products to bring even more service to your customers.
TECHNICAL & UX CONSIDERATIONS
The only real technical challenge in this instance would be incorporating the hardware into the equation. Again nothing particularly ground-breaking was suggested as we wanted it to be easily adopted; allowing our potential clients to see how uncomplicated it can be to enter the mobile sector ,but how powerful even a simple concept can be in putting your business ahead of the market.