The pitch to provide the most immersive and extensive, travel experience.
- Users engage with an airline for a flight
- Virgin offers so much more than flights, we wondered if there was a way to connect the consumer to the bigger picture
- Finding a way to engage users pre-flight, on flight, on holiday
- Modernising interactivity on flights
The objective was to modernise passenger/airline interaction. Taking the expertise and knowledge of the airline and highlight all the ways it can contribute to the overall experience of young travellers, both on and off the flight and everywhere in-between.
We explored all the different experiences of travelling to a different country, ranging from the departure, including all the places travelled through in order to reach the final destination. Facts around checkpoint destinations as you reach them in realtime, useful phrases and words from the native language(s) of the country being visited, useful cultural facts and advice, interactive quizzes, reminders, photo opportunities, logs, notes, checklists and more.
TECHNICAL & UX CONSIDERATIONS
Being a concept we didn’t have to worry about too many technical challenges – imagination is the only limitation. Of course, we wanted the product to be possible within current technology –so we opted for a minimalistic, engaging UI tailored more toward 7-14 year olds to enhance cultural, economical and environmental knowledge worldwide.