Top 5 Custom Mobile App Development Services for 2025

One of the first questions we ask a new client who comes to us seeking a mobile app, is ‘Why?’

Without an end goal and a clear idea of the experience that a business wants to deliver, a custom mobile app can be wasted effort.

This ‘why’ is where all our conversations start – and is used to inform the design and development of an app, as well as its integration within the customer or employee experience. It has to align with the businesses goals and objectives.

Working with a custom mobile app developer means building something from the ground up, designed to create the experience you want your customers or employees to engage with. In this article, we’re breaking down the five core services included in our custom app development services, giving businesses a clear view of what to expect when they choose us to build an app.

Our 5 Custom Mobile App Development Services

Custom mobile app development is all about creating an app that enhances your customer or employee experience while streamlining internal operations. From loyalty programs to personalised service reminders, the possibilities are endless.

At Tappable, building your app starts with understanding your business: how it works and what you want to achieve. Here’s the top 5 services we provide when helping our clients deliver a new mobile app in their business:

1. Custom Web & Mobile App Development

Unsurprisingly, the first and arguably most important service is the custom design and development of an app, based on the needs of the business and the experience that they want to deliver to it’s users. 

Rather than providing a template for the same app to be built over and over again, a bespoke app is largely built for purpose every time. This means that every app is unique, whether it supports a specific user experience or streamlines internal operations. 

2. User Experience Design and Gamification

Who said your business app has to be boring?

With the potential for gamification, as seen in our work with Monopoly Lifesized in London, a well-designed app can boost engagement and retention – and help a business to stand out for all the right reasons.

With pretty much every industry seeing huge competition among businesses, and with every business aware of the need to stay ahead of the curve, bringing something unique and exciting to life is crucial. A cohesive, engaging, inspiring app that uses premium UX techniques and gamification ideas can elevate a business to the top of its market.

3. IoT and Connected Hardware Apps

The IoT (Internet of Things) covers applications which connect devices – exchanging data and information, controlling hardware and unlocking smarter and more connected experiences.

As a growing trend in the mobile app industry (for example, smart systems which allow users to control their heating via a centralised app, and hands-free checklists like those we have designed for NHS trusts), IoT and connected apps are taking the market by storm.

4. AI and Automation

The rise of AI is changing the digital world. Custom mobile and web applications can both use AI to automate tasks, streamline operations, and improve customers’ access to information and support 24/7.

For the businesses that choose a custom app to enhance their consumer offering, AI and automation help to create a personalised, bespoke in-app experience. It can also help with in-house tasks and operations – as shown in our work with a client who wanted to manage multiple expenses on one platform, with ease. 

5. Strategy, Oversight & Accountability

Perhaps this should have been number 1 on the list.  Deciding what features and functionality to have in your app is crucial to it’s success.  We help clients define the right product by understanding their business intimately.  We do this by talking to users, looking at data and studying processes as well as ambitions and goals of the business. 

We believe it’s our responsibility to build something that actually works, and not just build what you ask for.  The product has to achieve it’s goal, and we’re experts in making sure it does. 

For these reasons we can be held to account for the successes of what we build.

How Tappable’s Expertise Supports Success in 2025

Having worked with a variety of clients, covering all the services above and more, we combine our bespoke approach with experience. When clients come to us with an idea and vision, we immerse ourselves in their business and truly understand the end goal for their app, before working backwards to design and develop the perfect platform.

From enhancing the flow and shopping experience of Lidl customers in the Netherlands, through to connecting insulin injectors with an app for accurate dosing and usage at home, we have delivered custom app solutions for a wide range of industries.

To discuss your specific project and needs, and to find out more about the projects we have worked on with other clients (some of which may even inspire you with the app you want to create!), get in touch with us directly or browse our website for more information.